What is a Premium Domain Name? A premium domain name is a domain that has characteristics above the norm. Such characteristics could such as short, catchy, keyword rich, brandable, and generic or descriptive. The initial acquisition of a Premium Domain is oftentimes high, however it will renew at the regular renewal price for whichever domain extension it uses.
What are the advantages of owning Premium Domains? Shorter domains are sought after as marketing tools and as investments. Other Premium Domain Names may be memorable or highly brandable, catchy, and make great calls to action.
Who owns Premium Domain Names? Premium Domains can be owned by a company, broker or individual. You can use a number of services online to try determine the ownership and contact the owner or you can hire a domain broker who will do that for you.
How much do premium domain names cost? Premium Domain Names may cost anywhere from few hundred dollars to tens of millions of dollars. The price is oftentimes dictated by supply and demand. Ultimately, as domain names are unique, the final price is determined by what a seller is willing to sell and a buyer is willing to buy. According to Wikipedia, some notable sales are Insurance.com (US$ 35.6 million), Hotels.com (US$ 11 million), Fb.com (US$ 8.5 million), Loans.com (US$ 3 million).
How do you value a Premium Domain Name for your business? The best way to value Premium Domain Names is to base your valuation on your own business and your own expertise. You need to come up with a set of questions that ultimately will determine if buying a Premium Domain Name is right for your business.
What are the expenses on Premium Domain Names after the purchase? The .Com registry, operated by Versign, does not charge premium renewals for Premium Domains. The yearly expenses for a Premium Domain name renewal after purchase is the same as any other domain and typically, based on the registrar your domain is hosted with, ranges between US$ 10 to US$ 30 per annum.